Northstar Access: Local phone services provider
Built by Display Arts

A local phone service in Minnesotta, Northstar Access wanted to launch their new service with a splash. A retail presence was established in 4 small towns at the time of launch in 1999. The client wanted to give rural and suburban customers the sense of a service offering only experienced in major metro areas, not in rural America. The objective was to create a true buying space where exploration was key. The space is open and consumer-centric, even the semi private sales office has a collapsible wall and is part of the selling floor. Customers never feel as though they are going to get a hard sell.

Northstar Access: Local phone services provider
Built by Display Arts

A local phone service in Minnesotta, Northstar Access wanted to launch their new service with a splash. A retail presence was established in 4 small towns at the time of launch in 1999. The client wanted to give rural and suburban customers the sense of a service offering only experienced in major metro areas, not in rural America. The objective was to create a true buying space where exploration was key. The space is open and consumer-centric, even the semi private sales office has a collapsible wall and is part of the selling floor. Customers never feel as though they are going to get a hard sell.

Northstar Access: Local phone services provider
Built by Display Arts

A local phone service in Minnesotta, Northstar Access wanted to launch their new service with a splash. A retail presence was established in 4 small towns at the time of launch in 1999. The client wanted to give rural and suburban customers the sense of a service offering only experienced in major metro areas, not in rural America. The objective was to create a true buying space where exploration was key. The space is open and consumer-centric, even the semi private sales office has a collapsible wall and is part of the selling floor. Customers never feel as though they are going to get a hard sell.

Northstar Access: Local phone services provider
Built by Display Arts

A local phone service in Minnesotta, Northstar Access wanted to launch their new service with a splash. A retail presence was established in 4 small towns at the time of launch in 1999. The client wanted to give rural and suburban customers the sense of a service offering only experienced in major metro areas, not in rural America. The objective was to create a true buying space where exploration was key. The space is open and consumer-centric, even the semi private sales office has a collapsible wall and is part of the selling floor. Customers never feel as though they are going to get a hard sell.

Northstar Access: Local phone services provider
Built by Display Arts

A local phone service in Minnesotta, Northstar Access wanted to launch their new service with a splash. A retail presence was established in 4 small towns at the time of launch in 1999. The client wanted to give rural and suburban customers the sense of a service offering only experienced in major metro areas, not in rural America. The objective was to create a true buying space where exploration was key. The space is open and consumer-centric, even the semi private sales office has a collapsible wall and is part of the selling floor. Customers never feel as though they are going to get a hard sell.

Sherwin Williams: Concept Store
Developed for Instore Solutions

Looking to catch up in the "Do-It Yourself" retail market, Sherwin Williams wanted to attract both male and female homeowners. It was, however, to remain true to SWÕs core customer, the trade consumer. To accomplish these two directives, the existing programmatic requirements and store plans were examined and a new plan was developed. A specialty shop featuring paint and wallcoverings as fashion and branded "Inspire" was created to attract and advise the basic DIY homeowner.

Sherwin Williams: Concept Store
Developed for Instore Solutions

Looking to catch up in the "Do-It Yourself" retail market, Sherwin Williams wanted to attract both male and female homeowners. It was, however, to remain true to SWÕs core customer, the trade consumer. To accomplish these two directives, the existing programmatic requirements and store plans were examined and a new plan was developed. A specialty shop featuring paint and wallcoverings as fashion and branded "Inspire" was created to attract and advise the basic DIY homeowner.

Sherwin Williams: Concept Store
Developed for Instore Solutions

Looking to catch up in the "Do-It Yourself" retail market, Sherwin Williams wanted to attract both male and female homeowners. It was, however, to remain true to SWÕs core customer, the trade consumer. To accomplish these two directives, the existing programmatic requirements and store plans were examined and a new plan was developed. A specialty shop featuring paint and wallcoverings as fashion and branded "Inspire" was created to attract and advise the basic DIY homeowner.

Sherwin Williams: Concept Store
Developed for Instore Solutions

Looking to catch up in the "Do-It Yourself" retail market, Sherwin Williams wanted to attract both male and female homeowners. It was, however, to remain true to SWÕs core customer, the trade consumer. To accomplish these two directives, the existing programmatic requirements and store plans were examined and a new plan was developed. A specialty shop featuring paint and wallcoverings as fashion and branded "Inspire" was created to attract and advise the basic DIY homeowner.

Sherwin Williams: Concept Store
Developed for Instore Solutions

Looking to catch up in the "Do-It Yourself" retail market, Sherwin Williams wanted to attract both male and female homeowners. It was, however, to remain true to SWÕs core customer, the trade consumer. To accomplish these two directives, the existing programmatic requirements and store plans were examined and a new plan was developed. A specialty shop featuring paint and wallcoverings as fashion and branded "Inspire" was created to attract and advise the basic DIY homeowner.